Scott Froschauer is an experimental artist based in LA, with a swathe of experience ranging from engineering to theoretical linguistics, from business to design.

His work is first and foremost designed to be experienced in person, exploring emotional connectedness and how that can serve as a revolutionary cultural act. Froschauer's iconic pieces that mimic traffic and street signage blend into the urban environment often causing a double take from viewers. This further assists in the pieces goal of inviting the viewer to smile, pause, or relax.

Featured work on location